I'm Arooj Masood

A graduate student with 4+ years of professional experience, I blend qualitative and quantitative insights to craft design solutions for complex, real-world problems

Designer . Researcher

Featured Work

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Empowering Businesses: Invoicing Solution for 4+ Million Users

Designing an invoicing feature to streamline financial transactions for MSMEs, while addressing local needs and challenges.

UX Design and Research

Pegasus Design System: Simplifying Complexity

An easy-to-navigate internal design system platform for teams at Infoblox to maintain design consistency across the organization.

Design System and Web Design

Scalable Solutions: Developing a Design System for CreditBook

As the user base grew, a scalable design system became essential to ensure consistency and streamline collaboration within the expanding design team.

Design System and Research

Navigating Heart Health: A Patient-First Approach to Heart Disease Compliance

Heart disease is a leading global cause of death, often worsened by non-compliance with treatment. Partnering with AdventHealth Avista, we tackled this issue through a human-centered design approach.

Research and Product Design

(Coming Soon)
Payments: Investigating User Behavior Regarding Digital Payments

How do less tech-savvy merchants and businesses use digital payments daily to conduct their businesses worth millions? A product discovery research.

Research and Service Design

(Coming Soon)
Humqadam: An App for Gender-Based Violence Advocacy and Protection

An app developed to assist advocates of human rights through resources, legal advice, and protection in unstable situations.

UI/UX Design and Research

(Coming Soon)
Autism Assisted Pakistan

Autism Assisted Pakistan is a web portal that provides contextualized information regarding autism to the local population.

Web Design and Research

About

Hi! I like tackling tricky, messy, and complex challenges the world throws at me. As a Master’s student in Creative Technology and Design at the University of Colorado, Boulder, I’m currently researching how community engagement can make humanitarian tech more sustainable on a global scale.


From fast-paced startups to healthcare innovations, I’ve learned that design is more than just digital interfaces. It’s about understanding constraints and then using those constraints to craft innovative solutions. And while I love a good design challenge, I’m also committed to backing it all up with solid metrics to ensure my work makes a real impact.


Design is all around us, and learning how to leverage it can make a huge impact. As I continue my journey at CU Boulder, I continue to learn how design can be used in a variety of settings. Once I graduate in May 2025, I’ll be focused on crafting thoughtful, impactful solutions for those who need them the most.

Experience

I've worked with companies and clients as a researcher and product designer. I especially thrive when I can use qualitative and quantitative data to make design decisions for a product

Burleson Global Design Group

Research Assistant

Jan 2024 - Now

Infoblox

Intern UX Designer (Design System)

May 2024 – Aug 2024

CreditBook

Product Designer

Mar 2021 - May 2023

Big Byte Insights

UI/UX Designer

June 2020 - Apr 2021

CHISEL

Research Assistant – UX Design and UX Research

Jan 2019 - June 2021

Services

I am dedicated to expanding my knowledge and expertise in my field. Throughout my career, I've acquired various skills, which I continue to perfect.

Digital Product Design

Crafting visually appealing and user-friendly interfaces that create intuitive and seamless experiences.

Service Design

Designing seamless service experiences using service blueprints and user mapping.

UX Research

Understanding user behavior, needs, and pain points to build holistic solutions.

Research

Establishing a strong foundation to set the project tone to provide a clear & organized starting point.

Publications

Masood, Arooj, & Burleson, Grace. (2024). Investigating Community Engagement Practices in Short-Term Humanitarian Engineering Projects presented at IEEE Global Humanitarian Technology Conference (GHTC), Villanova, Pennsylvania

https://ieeexplore.ieee.org/document/10771518

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